In the lead up to the Paralympics, Facebook wanted to show support for its disabled community as part of its ongoing #MoreTogether initiative. As we started to dig deeper into the stories of Facebook Group members, we learned that these adaptive athletes were redefining their sports and pushing their members to reach new limits. To bring this work to life, we partnered with social-first Director Martina Magorin Borg to help us take these athletes to the world’s stage. This work expanded on Facebook’s commitment to inclusive communities.
