As the nation’s largest recycler and world-leading sustainable steel producer, Nucor holds the key to shifting the trajectory of the entire industrial sector. But there was only one problem: in order for Nucor to lead the transformation, their story needed to reach important new audiences.
Enter Made For Good: a dynamic campaign centered around how Nucor partners across industries to solve critical decarbonization challenges and scale new innovations.
To break through the staid norm of ads in the industrial and manufacturing space, we developed a distinct visual expression reminiscent of consumer product photography. Each ad features a green tag – drawing viewers into the complex, challenging questions that Nucor continues to ask and answer.
