The Impact Will Be Real

IN-HOUSE AT META

“The metaverse.” What is it? Most people dismiss it, fear it, or think it’s fake – yet Mark Zuckerberg has bet Meta’s future on it. In this campaign, we partnered with Director David Slade (Black Mirror) to introduce Meta’s vision for the metaverse and demonstrate to consumers, policy makers and investors that while the metaverse may be virtual, the positive impact it will have on society will be very real. I was a part of the team charged with visualizing the metaverse and I led the effort to scale the campaign 360. This work set the stage for the company’s on-going investment in the metaverse.